Norman Pattiz, 74, is an American media mogul businessman. In 2009, Norman got inducted into the National Radio Hall of Fame for his outstanding contributions to the radio industry over the decades. In 2012, the entrepreneur started a media company called LaunchPad.
In a year, Launchpad changed its name to Podcast One. Today, Podcast One is a behemoth of a company focused on podcast advertisement. The tech firm has grown by astonishing leaps. The establishment produces an impressive 340 hours of original programs per day.
Press Briefing by Podcast One
Earlier this year, on February 9th, 2017, Podcast One had a very importance communication to make. The report got issued by the Executive Chairman and the R&D Strategy VP, Norman Pattiz and Tom Webster respectively.
The top executives made the findings of their concluded research study the impact of advertising on different media brands. This historical study showed among other fascinating trends, the positive outcomes of advertising on podcasts. Here’s a wrap-up of the striking findings released that day:-
- Over half of the participating subjects recalled an advert on groceries on the podcast
- Product awareness increased in the listeners of the podcasts
Edison Research Group
The research would not have been possible without the help of the Edison Research Institute. The latter’s systematic approach saw consumers introduced to new products on the market. Learn more about Norman Pattiz: http://regents.universityofcalifornia.edu/about/members-and-advisors/bios/norman-pattiz.html
The study also pitched some well-known brand names in there for the customers during the experiment. The process took an estimated 4-6 weeks to complete.
According to Norman, that is a perfect illustration of the marketing power of podcasts. Online audio shows are renowned for attracting and retaining loyal fans. These followers are very easily convinced to buy a new service or product advertised to them.
The Chairman of Podcast One, went ahead to add that the research had finally put to rest the criticism he and his company have been receiving from marketers who only prefer to work with the known.
About Norman Pattiz
In the mid-seventies, Norman started his first radio company, Westwood One. His past ventures include the successful launching of the first-ever US-owned Arabic speaking TV and radio channels in close to two dozen ME nations.
Pattiz sits on several boards, for instance, the board of Lawrence Livermore, the board of the USC Annenberg School of Communications and Journalism, the Broadcast Education Association and the Los Alamos National Security board. According to Forbes, Norman Pattiz lives with the wife, Mary Turner, a media personality, at their Beverly Hills, California home.