Whitney Wolfe has changed the dating world by introducing both the popular apps of Tinder and Bumble. Adding on to her female-led dating app, Bumble, Whitney Wolfe created Bumble BFF. “What is the major difference between Bumble and Bumble BFF?” you may be asking yourself.
Simply, Bumble was created for creating matches in hopes of turning into dates, while Bumble BFF was created solely for friendships to be made. However, Whitney Wolfe’s latest creation wasn’t made for either Bumble group specifically; in fact, her new pop-up hangout location is made for everyone, regardless of their activity on Bumble or Bumble BFF.
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Whitney Wolfe’s latest (and quite buzzed about) creation isn’t exactly an app this time. As mentioned, Whitney Wolfe created a physical location, which will be located in Soho, New York. This pop-up location will be known as the Hive, and it’s name will be quite hard to forget, as the whole entire venue is themed to look like the inside of a beehive. Literally, the inside decor resembles honeycomb texture and bright golden hues within. A beautiful interior for sure, however, the Hive has an even better cause. Besides the fact of the Hive being a new hangout spot for local New York residents (and of course tourists, too), it’s actually being created with hopes of teaching those who enter it. Classes will be offered on style (thanks to Drybar), as well as entrepreneurship. The topic of dating and relationships will also be brought to attention, as it seems like the perfect place for classes to reach its dedicated audience. With a fun place to chill and a great place to learn, Wolfe created the perfect destination for growth and communication. With future plans for building on Bumble’s brand, Whitney Wolfe is bringing strong attention to female empowerment.
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