Lime Crime cosmetics was created by Founder and CEO Doe Deere. Who is Doe Deere? What’s so special about Lime Crime? Where did Lime Crime Start? How did it start? What made it the successful brand it is today?
Doe Deere was born in Russia. She grew up in New York City and studied fashion in college. She eventually left conventional training to become her own boss. She created and sold her own clothing line on the internet. This was a radical move in 2004. It was met with mild success. Flash forward to 2008. Lime Crime is born. It was a hit!
Lime Crime became one of the first successful cosmetic lines to launch online. Doe Deere’s love of fairy-tales and cosmetics inspired her ideas. She turned her true passions into a tangible product. Performing online tutorials and engaging her followers helped to increase her business. This resulted in huge growth in 2009. Doe became one of the first female entrepreneurs of the digital age. She now happily resides in California.
Lime Crime sells cruelty-free, Vegan, and colorful cosmetics! The brand’s mascot is a unicorn. They represent individuality, beauty, and compassion for life. Naturally, Doe Deere is known as the ” Unicorn Queen ” of colors. Appropriately, one of her newest creations is called Unicorn Hair. All of Lime Crime’s cosmetics are made in America.
They partner with the best laboratories to bring colorful ideas to life. The end result is a brilliant and kind company that benefits everyone!
Speaking of color…Alchemy is Lime Crime’s newest cosmetics collection. It’s full of magical colors and themes that awaken the imagination. Doe Deere believes in embracing your weird side. She believes we’re happier when we have freedom to be ourselves. What’s more liberating than expressing yourself? This palette includes fiery coppers, deep purples, and vivid greens.
She also believes in giving back. Lime Crime donates to an enormous list of charities. They support HOLA for kids in LA, Sanctuary for families, Bideawee Animal Shelter, Adopt NY, the Red Cross and Girls Inc. Doe calls this one of the most rewarding moments of her career. She realized giving to her favorite institutions would make a real difference in the world. What’s more rewarding than that?
The future is bright for Lime Crime. Doe Deere says she wants to focus on creating more mythical collections. One is more fantastical than the last. She said, “You always have to offer people something that no one else has to be really successful.” She relies on the motto that beauty should make you feel happy. ” The colors in your makeup collection should bring out the best possible version of yourself,” she exclaimed.
Lime Crime is a distinguishable brand that was built from the bottom up. The drive and great ideas of Doe Deere brought it to fruition. The unique colors and compassion of this brand are what makes it successful.
Connect with Doe Deere on LinkedIn.